Product positioning, communicating, distributing, marketing and validating

 

The CAPS Sensory Lounger/Chair is positioned as an affordable, functional, aesthetically pleasing alternative to higher priced sensory equipment. Designed for home, educational, and therapeutic settings, the products will be marketed to the ASD community, leveraging online ASD resources to raise awareness.  The lounger has been developed utilizing a cross-functional team from the engineering, business, and design CAPS strands, in collaboration with Blue Valley LIFT professionals and ASD experts. It has been tested extensively in classrooms and is approved by District Health & Safety. The products will be promoted online and at the Spring 2015 Blue Valley Elementary Sensory Fairs.